Here are several different ideas for you to check out :) There are a few concepts we're trying to push with these designs. First, is we're really focusing on the typography as one of the main elements to the designs. We're trying to make that stand out by itself, and then bring in the secondary elements like the cows, arrows, etc. Overall, we're sticking to a pretty modern/contemporary feel, but have given some examples of elegant vs. a bit more vintage.
For this first round, we're sticking with just black and white as we want to focus on the core of the logo and decide what stands out the best without a color determining what you like or don't like. As you can see almost all designs can be simplified down to a single color without losing it's bold appearance. This is also the first step, so, if you like the direction of one, we can push it further (i.e. adding texture, simplifying, etc.).
Hope you enjoy, and any feedback is welcome in the comment box below the designs :)